My Role:
WordPress Designer, Frontend Developer & Copywriter
Project Description:
Designed and developed a custom WordPress website from scratch for a luxury multifamily lease-up property. I created the visual direction, page layouts, copy, responsive experience, and custom CSS, while building reusable components and dynamic content patterns into the theme. The finished site became a flexible template foundation that could be adapted for additional properties in the client’s portfolio without sacrificing a custom, property-specific feel.
Skills:
WordPress
Web Design
Responsive Design
Web Development
CSS
Custom Luxury Design System — Bespoke visual direction combining editorial typography, layered imagery, and conversion-focused CTAs.
Flexible Editorial Layouts — Custom content modules create a distinctive luxury experience while remaining reusable across the site.
Reusable Amenity Components — Modular layouts combine property imagery, amenity details, icons, and branded visual treatments.
Neighborhood & Lifestyle Content — Flexible layouts support location storytelling, local highlights, imagery, and points of interest.
Functional Content Components — Reusable interactive patterns like FAQs integrate seamlessly with the property’s visual system.
Responsive Mobile Experience — Custom layouts adapt for mobile while preserving the site’s hierarchy and luxury brand experience.